7Hands, a direct-to-consumer provider of scientifically-validated natural wellness solutions, is seeking an expert who can help build the image of our tech/media/wellness startup and our founding executive team. You will do the planning, coaching, and execution (from concept to production to publishing/distribution). You will be planting and watering the seeds that position the executives for long-term industry thought leadership.
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WHO WE ARE
7Hands is an impact-focused (think bCorp like Patagonia); Santa Monica/LA, Austin, Hawaii, and Colorado-based venture collective of serial entrepreneurs (enterprise tech, health & wellness, media & entertainment, blockchain, data, gaming, hemp/cannabis, influencers, thought leaders) with multiple exits (philosophy skincare>Coty, StubHub>eBay, Essential Living Foods > Nestle, Kevita>Pepsi, Responsys>Oracle) who are dedicated to activating nature’s intelligence to elevate global health through: Regenerative Wellness, Natural Medicine, Next-generation Technologies, and game-changing partnerships/collabs.
WHAT WE’RE CREATING
We are developing a number of strategic assets, companies, digital properties and content in partnership with top global thought-leaders and influencers in the areas of: functional medicine, scientifically-validated natural medicine, root cause analysis, telemedicine, IoT device-based health trends (biometrics, fitness tracking, sleep tracking), at home diagnostics (DNA, bio-markers), personalized medicine, and ancient medical systems of the planet: traditional chinese, ayurveda, and amazonian medicine. We are working with some of the strongest brands (physical goods, digital goods and broader solutions), as well as promising cutting edge brands/solutions that are in the early stages of their product lifecycles.
ROLE & RESPONSIBILITIES
Experience: 2 years minimum, with 5-7+ preferred
Personal Brand Positioning – Help us create and establish a strong personal brand that is unique yet reflects the greater values of the company as a whole.
Creating a Content Calendar – …. Plus take advantage of on-brand responsive opportunities and on the fly inspirations
Manage social posting – Social media is key to a successful personal brand. Youtube, Instagram, TikTok, Linkedin, etc. Help us with posting relevant content while keeping a consistent tone
Personal Brand Documents – profiles, simple one-page sites, bios
Reputation Management – A thorough analysis and deep understanding of the personal digital footprint, as well as areas of improvement
Optimization Minded – Comprehensive and unique personal branding is needed with strategic and tactical recommendations to push the envelope
Social Media Foundational Framework – A social media communication cadence, content guidance and success measurement framework. Ongoing brand management, coaching, and consulting
Personal Website – Creating or updating the executives’ personal website & other personal collateral
Standardization – Making executive social media consistent across all platforms in tone, feel, & message, keeping with the vibe
Reputation Management – Manage our personal reputation online through articles, blogs and webcasts
Expansive Pitching – Developing pitches and one sheets for media, conference producers, & influencers. Pitching the executive brand to reporters who cover the space related to the industry. Placing the executive on podcasts, webcasts, and TV
Literary Outreach – Writing book proposals & blog proposals to secure book deals, blogs, & articles
Writing Content Creator – Ghost writing, editing, and promoting e-Books on the desired subject area
Editorial Calendar Creation – Creation of editorial calendars of output based on keyword research
Media Outreach – Understand the brand’s positioning goals before strategizing a list of publications that reach target audiences. Then, continuously pitch outlets to get the brand mentioned. Identify conferences & speaking opportunities for the executives
Have fun! – Be super fun, happy, positive, creative, collaborative
Have a personal growth and personal development practice that helps you show up as your highest-vibration self
INTERESTS & CONTENT FOCUS
You should be a geek about happy, healthy lifestyles, including: natural wellness, biohacking, health hacking, scientific wellness, life optimization, digital businesses (i.e. tech media startups), personalized medicine (i.e. genetics), fitness, vitality, longevity, energetics, psychedelic and plan medicines, and IoT health devices (i.e. fitbit).
EXPERIENCE – Nice-to-haves for the role
Historical Record – Successfully created a brand identity for multiple executives which exudes a strong personal brand aligned with their values and ideas
Social Media Star – Fluent in multiple media mediums, google search placement, linkedin, instagram, youtube
Strategic 3rd Party Mentions – Success in obtaining coverage from relevant publications about previous clients
Web Presence – Created websites with dynamic, original content that attracts and engages the right visitors and keeps them coming back for more
Knowledge Transfer – Education to interested outsiders of the industry insights and experiences executives developed over their career
Email Marketing System – Mailchimp, Hubspot or any sort of integration that allows for easy to manage audience contact and outreach
We’re a relatively flat organization that fosters naturally arising leadership. We also use circular management, where stakeholders show up together to support the project lead.
You’ll report to: Co-founder
You’ll manage: In-house and executive relations to public perception as well as their personal brand
Seniority & title: You can be a manager, director, VP or C-level depending on your experience. You must be ready, willing and able to be hands-on with implementation, and be capable of coming up with solutions that fulfill the need in terms of gaining an organic following for the executive
Location: You will work remotely for the foreseeable future. Most of us are in Santa Monica, CA / West LA.
Timezone: You should be willing and able to work in the Pacific Time Zone, with occasional off-hours work required for other timezones.
We foster a culture of accountability where everyone is a self-starter and team player in an ego-free collaborative environment. Our #1 job is to manage our vibe, and show up fully – which means taking time for ourselves is essential.
We stand for unprecedented results, operational excellence and a transforming quality of life, for the business, the team, their families and the planet itself. We are serious about results, and love to have fun. We foster safe space, and embrace “no thing unsaid”.
We offer competitive startup packages that are commensurate with your experience, the role(s) in question, and whether or not you are FT or PT. (We prefer full time relationships, and are open to half time for the right candidate.)
THE CIRCLES WE CO-CREATE IN
We’ve worked with the coolest brands out there (Disney, Xbox, Apple, Nike, The Marley Family), launched the largest tokens (EOS), won awards (Emmy) produced TV shows (Narcos, Godfather of Harlem, Amazing Race, Survivor), and are networked to some of the most impactful groups out there (Summit Series, Neurohacker Collective, Landmark, Burning Man, Davos, World Economic Forum, Esalen Institute, MAPS, Aspen Institute, Pachamama Alliance, Rainforest Action Network, Amazon Watch, Buckminster Fuller Institute, Integral Institute).
Are you inspired? Please reach out. Let’s talk.
Primary contact: Juston Brommel, Managing Partner
Secondary contact: Kipp Stroden, Managing Partner